This course is designed for 3RD-year undergraduate students to integrate perspectives of marketing management and international business and to pursue career as an international marketer or advanced studies in the future.  Specifically, the instructor intends to cultivate students the following capabilities:
a.To develop core skills (technical, interpersonal, and conceptual), by acting as a multinational executive under the pressure of IMM cases;
b.To be familiar with the terms used in IMM, and various forms of marketing strategies and operations;
c.To monitor the evolving dimensions of international marketing programs